Positioning & Message Development
The Eversull Group (TEG) has assisted corporate clients in developing a corporate strategy, mission statement, and corporate objectives. TEG positions the company within the appropriate segments of the investment community by identifying investment characteristics of the company that differentiates it from comparable investments.
The message must be succinct, consistent, and support the overall IR strategy.
The theme, and even the colors selected for the annual report can be used for quarterly reports, fact sheets, and profiles throughout the year to continue to build on the message.
TEG maintains a press/media database of journalists across the United States. Everyday, every week and every month there are journalists that have to write an article or story about a company. TEG can blast e-mail a client's press release to a database of journalists prepared for the client that write articles on the client's specific industry.